Learn how to refine and pitch your work confidently with vision data on your side. 3M™ Visual Attention Software (vas.3M.com) uses powerful AI to predict what is likely to get noticed at first glance. VAS can analyze almost any visual content – web layouts, print ads, packaging and more – to help you make informed creative decisions without waiting for results of costly market research. Now you can integrate testing and insights directly into your everyday work stream, through to presentation.

• Discover how to use VAS to analyze your creative content.
• Know how to markup specific areas in your design to see how likely they are to get noticed.
• Learn how to use objective feedback to make refinement decisions and reduce subjective review debates.